OK HUMANE SOCIETY
DATE: 11 December 2020
Wyatt (creative), Shelby (creative), Cole (copywrite) and I created a campaign centered around launching an app for the OK Humane Society. Wyatt created an app mock up in XD, and the app is a “dating app.” What the app does is helps you match with an adoptable animal at the shelter. The app starts you off with a profile set up: here you would fill out questions like “do you have pets,” “do you live in an apartment,” “are you looking for cats or dogs,” etc. with hopes that you will find a pet that fits your lifestyle/needs as well as theirs. After you match, there will be a live chat with the humane society works where you can ask more specific question, and even set up a time to meet the animal. Our campaign was centered around the launch of the app. I created a new logo for the company, did color design, and created the outdoor advertisments: billboard and mockup, bus shelter and mock up, three series posters and mock up. The social media and maganize created by Shelby will not be highlighted in my portfolio.
The app.
The ads I created to promote the app.
These 3 ads are a series.
bus shelter...
and billboard.
I also created a new logo as well.
